TM-Europe Conference Report

TM-Europe International Conference 2009 Report

The year 2009 marks the 5th anniversary of the accession of Central European and Baltic states to the EU. To commemorate this event, the TM-Europe International Conference 2009, traditionally organized the heart of Europe by the Polish Association of Translation Companies (PSBT) and TM-Global, had a special feature on managing quality, terminology and translation management in the EU institutions. This year's edition took place on October 1-2 in the Marriott Hotel in Warsaw, and with almost 150 attendees, 9 top industry sponsors and 4 major industry patrons and was once again hailed a great success.

Warsaw Pact Debate

The first session on October 1 (Thursday) kicked off with the Collaborative Terminology Management presentation delivered by Prof. Dr Klaus-Dirk Schmitz from Cologne University of Applied Sciences who is a world-class expert on the subject. Prof. Schmitz emphasized the fact that terminology management is no longer considered a burden translators have to bear when they produce technical texts for a target market and more and more companies of different sizes and diverse branches have recognized that terminology is a key factor in knowledge management and professional communication.

André Pellet, Senior Director of Enterprise Solutions at ComSys, in his presentation Management Reporting - Controlling, Cost-Cutting & Streamlining Processes looked at how basic metrics, Key Performance Indicators and benchmarks can be used for financial controlling and help improve corporate performance.

Peter Reynolds (CEO of TM-Global) and Monika Popiolek (Vice-President of the PSBT and President of MAart Agency) traditionally presented the results of the biggest industry global market survey. It covered the areas of business, quality management, market trends, pricing, technology and standards and provided very interesting information from the perspective of all types of industry players. It also showed major trends in the translation industry.

On Thursday afternoon the TM-Europe attendees could choose between Translation Technology Showcase and Translation Technology and Tools Workshop. It was a difficult choice but both groups declared themselves more than satisfied.

The Translation Technology Showcase featured presentations, case studies and demos from some of the industry's leading providers of technology. Most presented their recent releases or premieres at the conference. The Translation Technology and Tools Workshop was conducted by industry veterans - Daniel Goldschmidt and Jost Zetzsche, both experienced consultants with extensive expertise in internationalization and localisation projects, and covered language technology from various angles, including localisation best practice and many valuable tips.

The evening offered a selection of social and networking activities, starting with the Welcome Reception at the Marriott, then the Conference Dinner at the spectacular Belvedere Restaurant located in the Royal Baths Park. The dinner guests were entertained by an extremely talented Polish harp player - Urszula Nowakowska.

The second day of the conference started off on Friday with an inspiring keynote presentation on quality management by Adrian Hughes, director of Performance Solutions, Investors in Excellence. This was followed by David Smith's take on CRM and different approaches to sales and business development. Rodolfo Maslias, Head of Terminology Coordination at the European Parliament, delivered a very comprehensive presentation on Managing Terminology at the EU Institutions. Mark D. Childress of SAP presented their in-house terminology and process management case-study.

The terminology panel included experts from the European Parliament, Microsoft, Cologne University and the LRC Ph.D. programme. They discussed strategies for terminology management and the most effective approaches to managing terminology.

The Quality Management panel included experts from SAP, Medtronic, Investors in Excellence, D.O.G. and C&M. The panel discussed different takes on quality management, different strategies for managing translation quality and QA tools.

The Value for Money Internet Marketing and Networking Marketing presentation by Doug Lawrence was focused on how Internet marketing and networking techniques can be most effectively used to promote businesses.

MAart Speed Networking

The extremely popular MAart Speed Networking took place on both Thursday and Friday. Thanks to this, networking was extremely lively at the conference and everybody managed to interact and do business much more effectively.

The grand finale of TM-Europe 2009 was again the much awaited Warsaw Pact Debate which was streamed live on the Internet. This time the panel discussion focused on the difficult relationship between TSPs and their clients.

The TM-Europe International Conference 2009 ended with a series of prize draws from all the sponsors and organizers. The organizers are very pleased with the outcome of this event would like to invite all translation and localisation professionals, clients and technology providers and other industry experts to next year's TM-Europe, scheduled for 30 September- 1 October, 2010, in Cracow - the historical ex-capital of Poland and one of the landmark cities in Europe. The prevailing theme of the next year's conference will be project management and technology for the translation and localisation industry.

TM-Europe 2009
Polish Association of Translation Agencies (PSBT)

Conference Organisers

Translation Management Global

PSBT (Polish Association of Translation Companies)

TM-Europe 2011 is also the Annual Conference of the PSBT (Polish Association of Translation Companies) who are the patrons of the conference

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TM-Europe 2010 is organised by TM-Global
© TM-Global 2008-2010

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